Which Marketing Model Fits Your Business Best?
As a small business owner, you know marketing matters. But that doesn’t mean you have the time, resources, or desire to do it all yourself. At Centric Solutions, we’ve created a three-tiered service model to meet business owners exactly where they are: DIY, Done For You, and Segmented CMO.
Each tier offers a different level of support, from hands-on guidance to full-blown strategy and execution. Whether you’re just starting out or gearing up for your next stage of growth, there’s a marketing solution tailored to your goals, time, and budget.
Let’s get at it and show your choices:
Tier One: DIY Marketing Support
The DIY tier is designed for the self-starters. These are the entrepreneurs who like to be hands-on, but just need a little structure, accountability, and direction.
With this option, we equip you with:
- A clear, customized strategy
- Easy-to-follow templates and tools
- A framework for planning, content, and execution
- Support check-ins or audits to help you stay on track
This is perfect for business owners who want to stay in control but need help organizing a little of the chaos. It’s also great for those who have a VA or assistant who can implement a plan, as long as someone helps map it out. Best for one or two marketing pillars.
Why choose DIY? Because you’re motivated to market, but you’re tired of winging it.
Tier Two: Done For You Marketing
The Done For You (DFY) tier is for business owners who are done trying to keep up with it all. You want consistent marketing that reflects your brand but you also want someone else to handle it.
In this tier, we create and manage your marketing so it runs smoothly in the background while you focus on running your business. That includes:
- Strategic planning
- Social media content
- Email marketing
- Blogging and SEO
- Campaign execution and tracking
With DFY, you get a trusted partner doing the heavy lifting behind the scenes, with full transparency and results you can measure.
Why choose Done For You? Because you need to free up your time for your craft and know your marketing is being handled the right way.
Tier Three: Segmented CMO
Segmented CMO is our highest tier and the one that delivers the most strategic impact. This option gives you a CMO-level marketing partner without the six-figure salary or the hassle of managing it all yourself.
Here, we take full ownership of your marketing plan, aligning every tactic with your long-term business goals. You’ll get:
- High-level marketing strategy and planning
- Oversight of all marketing efforts (social, content, ads, SEO, email, etc.)
- Campaign direction, performance analysis, and team management
- Ongoing optimization for growth and ROI
It’s everything you’d expect from a full-time marketing executive but segmented, so you only pay for what you need.
Why choose Segmented CMO? Because you’re ready to scale and you want an experienced partner to lead the way.
So, Which One Is Right for You?
That depends on your stage of business, your bandwidth, and your budget. But no matter which tier you choose, you’ll be getting clear direction, expert guidance, and a thoughtful approach to small business marketing.
DIY, Done For You, and Segmented CMO are three distinct paths—but they all lead to growth, clarity, and consistency.
And the best part? You’re not locked in. As your business grows, your marketing support can grow too.
In-Depth Breakdowns Are Coming
This blog is just the start. In the coming weeks, we’ll be diving deeper into each tier. What is included, who it’s for, and how to know when you’re ready to level up. So be sure to follow along to get updates when each blog drops.
Ready to Figure Out What Works for You?
We’d love to chat about your goals and recommend the tier that fits best. Whether you want a little support, a full-service partner, or something in between, Centric Solutions is here to help you market smarter.
Let’s talk about strategy.
Click here to book a consultation or email us directly at cheers@centricsolutionsco.com